Wagner, Stefan - Universität <München> / Fakultät für Betriebswirtschaft - 2006
Recent research argues that the management of intangible assets is a key to firms’ longtermsuccess and requires specialized management techniques and a distinctive set ofskills (Rivette & Kline 2000, Standfield 2002, Granstrand 1999). It is further arguedthat the active management of firms’...