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~institution:"Universität Bremen"
~institution:"Verlag Dr. Kovač"
~person:"Beuchel, Max"
~subject:"Germany"
~subject:"Schätzung"
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Beuchel, Max
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Bezugsgruppeneinfluss auf Markenwahrnehmung und Selbstkongruenz : Ein interkultureller Vergleich zwischen Franzosen und Deutschen
Beuchel, Max
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2015
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1., Aufl.
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