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~institution:"Universität Bremen"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Research"
~language:"eng"
~language:"mul"
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers
Sinnig, Julia
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2020
Persistent link: https://www.econbiz.de/10012212623
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