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Universität Bremen
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Bremer Universitäts-Gespräch <17, 2004, Bremen>
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Identitätsbasierter Markenschutz : Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie
Keller, Carsten
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2016
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Persistent link: https://www.econbiz.de/10011396959
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The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers
Sinnig, Julia
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2020
Persistent link: https://www.econbiz.de/10012212623
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