Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...

The granting of publicly subsidized joint projects has become a popular policy instrument in both Germany and the European Union. However, little is known about how the emerging subsidized network affects the allocation process of future project grants. Employing unique databases containing...

Collaboration on resource sharing advocates a joint usage of resources by multiple parties (actors) to attain mutual benefits. Resource sharing becomes vital when resources under consideration are scarce, challenging, and expensive to attain; as well when they are idle or underutilized. In...