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~institution:"Universität Mannheim"
~person:"Imschloß, Monika"
~subject:"Unternehmensgründung"
~subject:"Verbraucherverhalten"
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Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das
Konsumentenverhalten
Imschloß, Monika
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2014
Persistent link: https://www.econbiz.de/10010442047
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