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~institution:"Universität Mannheim"
~subject:"Unternehmensgründung"
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Unternehmensgründung
Consumer behaviour
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International Conference on Entrepreneurship, Business and Technology <2022, Online>
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ECONIS (ZBW)
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
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2016
Persistent link: https://www.econbiz.de/10011570680
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