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Recruitment strategies for a probability-based online panel : effects of interview length, question sensitivity, incentives and interviewers
Schaurer, Ines - 2017
Probability-based online panels represent a comparably new and emerging form of data collection infrastructures. To date, there is little empirical evidence on online panel recruitment. This dissertation aims to fill the gap and contribute experimental evidence. The overall objective is to...
Persistent link: https://www.econbiz.de/10011758317
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Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne - 2016
Persistent link: https://www.econbiz.de/10011525413
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa - 2016
Persistent link: https://www.econbiz.de/10011454918
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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Essays in behavioral and experimental economics
Epperson, Raphael - 2021
Persistent link: https://www.econbiz.de/10012744921
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Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline - 2021
Persistent link: https://www.econbiz.de/10012694712
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver - 2020
Persistent link: https://www.econbiz.de/10012392551
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Essays on the marketing of digital information goods
Schmitt, Daniela - 2019
Persistent link: https://www.econbiz.de/10012166256
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Essays on trust and online peer-to-peer markets
Isaak, Andrew - 2018
Persistent link: https://www.econbiz.de/10012157319