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~institution:"Universität Mannheim"
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Verbraucher
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Beziehungsmarketing
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Gawrisch, Katharina
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Universität Mannheim
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
24
National Bureau of Economic Research
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eSocialSciences
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Springer Fachmedien Wiesbaden
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Department of Agricultural and Resource Economics, University of California-Berkeley
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Hoover Institution on War Revolution & Peace, Stanford University
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CentER for Economic Research, Universiteit van Tilburg
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London School of Economics and Political Science
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Transport Research Laboratory <Crowthorne>
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William E. Simon Graduate School of Business Administration, University of Rochester
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Agriculture Canada, Government of Canada
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Books on Demand GmbH <Norderstedt>
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ECONIS (ZBW)
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Essays on customer management and brand management
Gawrisch, Katharina
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2020
Persistent link: https://www.econbiz.de/10012392552
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Die Bedrohung der sozialen Identität von Konsumenten : eine internationale Studie über ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen
Ukrainets, Kateryna
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2021
Persistent link: https://www.econbiz.de/10012619272
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3
Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das Konsumentenverhalten
Imschloß, Monika
-
2014
Persistent link: https://www.econbiz.de/10010442047
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4
Ein Grundkonzept für die Erfassung und Erklärung des subjektiven Informationsbedarfs bei Kaufentscheidungen des Konsumenten [Ein Diskussionspapier] Teilprojekt Y. 1. aus dem Sonder...
Raffée, Hans
;
Silberer, Günter
-
1975
Persistent link: https://www.econbiz.de/10002691216
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