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Consumer behaviour
12
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5
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Homburg, Christian
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Kuester, Sabine
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Stahl, Florian
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Kraus, Florian
2
Bamberger, Boas
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Barth, Madeline
1
Borchers, Oliver
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Epperson, Raphael
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Focke, Florens
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Gawrisch, Katharina
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Gecer, Gökhan
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Henninger, Mirka
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Isaak, Andrew
1
Janda-Eble, Sergej
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Jozic, Danijel
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Lauer, Karin
1
Ludwig, Susanne
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Meiser, Thorsten
1
Ruenzi, Stefan
1
Schmitt, Daniela
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Schön, Cornelia
1
Theissen, Erik
1
Valli, Veronica
1
Wagner, Ulrich J.
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Woywode, Michael J.
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Universität Mannheim
National Bureau of Economic Research
547
Springer Fachmedien Wiesbaden
283
IGI Global
100
Verlag Dr. Kovač
55
OECD
48
American Marketing Association
39
Books on Demand GmbH <Norderstedt>
36
Information Resources Management Association
31
International Energy Agency
30
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
25
Haufe-Lexware GmbH & Co. KG
25
Université Paris-Dauphine (Paris IX)
25
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
21
Springer International Publishing
20
Friedrich-Schiller-Universität Jena
19
RWTH Aachen
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Nomos Verlagsgesellschaft
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Nordic Council of Ministers
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INSEAD
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Verlag Franz Vahlen
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Springer Gabler <Firma>
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
12
Fachhochschule Reutlingen / European School of Business
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Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Shaker Verlag
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Erasmus Research Institute of Management
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
Fördergesellschaft Marketing an der Universität Augsburg
11
Harvard Graduate School of Business Administration
11
NetLibrary, Inc
11
Springer-Verlag GmbH
11
Eric Cuvillier <Firma>
10
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Essays on customer management and brand management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
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2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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3
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
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4
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
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5
Lohnungleichheit und Kundenzufriedenheit : eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
-
2021
Persistent link: https://www.econbiz.de/10012874753
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6
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
-
2017
Persistent link: https://www.econbiz.de/10011668865
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7
Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
-
2016
Persistent link: https://www.econbiz.de/10011593733
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8
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011525413
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9
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
-
2016
Persistent link: https://www.econbiz.de/10011454918
Saved in:
10
Essays in behavioral and experimental economics
Epperson, Raphael
-
2021
Persistent link: https://www.econbiz.de/10012744921
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