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Consumer behaviour
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Stahl, Florian
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Kuester, Sabine
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Universität Mannheim
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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IGI Global
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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American Marketing Association
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eSocialSciences
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Information Resources Management Association
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Books on Demand GmbH <Norderstedt>
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International Energy Agency
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European Association of Agricultural Economists - EAAE
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Gesellschaft zur Erforschung des Markenwesens
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Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Nomos Verlagsgesellschaft
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Directorate for Education, Organisation de Coopération et de Développement Économiques (OCDE)
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Haufe-Lexware GmbH & Co. KG
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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2
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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3
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
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2021
Persistent link: https://www.econbiz.de/10012694764
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4
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
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2016
Persistent link: https://www.econbiz.de/10011570680
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5
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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6
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
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2018
Persistent link: https://www.econbiz.de/10011881993
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7
Essays on customer management and brand management
Gawrisch, Katharina
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2020
Persistent link: https://www.econbiz.de/10012392552
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8
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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9
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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10
Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das
Konsumentenverhalten
Imschloß, Monika
-
2014
Persistent link: https://www.econbiz.de/10010442047
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