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Consumer behaviour
12
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Online-Marketing
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Internet marketing
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Kraus, Florian
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Stahl, Florian
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Kuester, Sabine
2
Barth, Madeline
1
Bohrer, Laura
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Borchers, Oliver
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Epperson, Raphael
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Gawrisch, Katharina
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Gärth, Maximilian
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Henninger, Mirka
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Hohberger, Simon
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Homburg, Christian
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Imschloß, Monika
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Isaak, Andrew
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Konya-Baumbach, Elisa
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Lauer, Karin
1
Ludwig, Susanne
1
Meiser, Thorsten
1
Ruenzi, Stefan
1
Schmitt, Daniela
1
Schön, Cornelia
1
Theissen, Erik
1
Valli, Veronica
1
Wagner, Ulrich J.
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Universität Mannheim
Université Paris-Dauphine (Paris IX)
586
National Bureau of Economic Research
583
Springer Fachmedien Wiesbaden
252
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
251
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
188
Université Paris-Dauphine
106
OECD
52
Verlag Dr. Kovač
47
American Marketing Association
38
Keleti Károly Gazdasági Kar, Óbudai Egyetem
36
IGI Global
35
EconWPA
30
International Energy Agency
30
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Books on Demand GmbH <Norderstedt>
26
Information Resources Management Association
26
Cátedra Fundación Ramón Areces de Distribución Comercial, Facultad de Economía y Empresa
24
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
24
International Institute of Social and Economic Sciences
23
Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
23
Edward Elgar Publishing
22
Haufe-Lexware GmbH & Co. KG
22
Friedrich-Schiller-Universität Jena
20
NET Institute
20
Nomos Verlagsgesellschaft
19
Unité Mixte de Recherche Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
19
Department of Economics and Business, Universitat Pompeu Fabra
18
HEC Montréal (École des Hautes Études Commerciales)
18
HEC Paris (École des Hautes Études Commerciales)
18
Tilburg University, Center for Economic Research
17
Nordic Council of Ministers
16
Springer International Publishing
16
INSEAD
14
Springer Gabler <Firma>
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
Fachhochschule Reutlingen / European School of Business
13
Geneva School of Economics and Management, Université de Genève
13
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
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2
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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3
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
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4
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
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5
Essays on customer management and
brand
management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
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6
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011525413
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7
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
-
2016
Persistent link: https://www.econbiz.de/10011454918
Saved in:
8
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
9
Essays in behavioral and experimental economics
Epperson, Raphael
-
2021
Persistent link: https://www.econbiz.de/10012744921
Saved in:
10
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
-
2021
Persistent link: https://www.econbiz.de/10012694712
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