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~institution:"Universität St. Gallen / Institut für Marketing"
~language:"deu"
~language:"eng"
~subject:"Success factor"
~subject:"Unternehmensplanung"
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Marketeers : Macher, Manager und Magnaten : wie erfolgreiche Persönlichkeiten Märkte und Marketing entwickeln und gestalten ; eine gemeinsame Publikation des Marketingdepartements...
Reinecke, Sven
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2012
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