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Effects of the order of entry on market share, trial penetration, and repeat purchases : empirical evidence of statistical artifact?
Friedmann, Ralph (contributor); Glaser, Markus (contributor) - 1999 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001522361
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A critique on modelling cross-sectional heterogeneity with attribute variables and fixed effects
Friedmann, Ralph (contributor); Glaser, Markus (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001522510