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Mesures d'audience sur internet : à la croisée des chemins entre approche publicitaire et marketing direct.
de Pechpeyrou, Pauline; Desmet, Pierre; Goudey, Alain - Université Paris-Dauphine
performance, and also for announcers who want to plan online communication. As the Internet is still a new media, measuring tools …
Persistent link: https://www.econbiz.de/10008876086
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Strategic alignment: a performance tool (an empirical study of SMEs).
Jouirou, Nihel; Kalika, Michel - Université Paris-Dauphine
performance. We constructed a model and tested it empirically using data from 381 SMEs operating in different sectors. A … alignment of IT with corporate strategy and organizational structure could generate the best performance levels for an SME. …
Persistent link: https://www.econbiz.de/10008572191
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Strategic alignment: a performance tool for SMEs.
Jouirou, Nihel; Kalika, Michel - Université Paris-Dauphine
performance. We constructed a model and tested it empirically using data from 381 SMEs operating in different sectors. A … alignment of IT with corporate strategy and organizational structure could generate the best performance levels for an SME. …
Persistent link: https://www.econbiz.de/10008572201