maturities (as far as seven years) and compares their informational value for various delivery dates. Segmentation is defined as …

article investigates whether this market is segmented or not. Segmentation is defined as a situation in which different parts …

This article proposes a users’ typology grounded in the users’ needs and motivation. We apply cluster analysis, a …

) for ideology; 2) for practical motivation; 3) to take vengeance on charities and 4) because they need to meet future …

trust between the customer and the service provider. However, customers may reject commitment, because of psychological … reactance, without any loss of trust. This article considers potential interactions between trust and psychological reactance …

misleading formulation, using this presentation reduces confidence in the brand, especially for non familiar consumers. Trust …

This paper analyzes the impact of corruption on the extent of trust in political institutions using a rich collection …, we set out to test the “efficient grease” hypothesis that corruption can strengthen citizens’ trust since bribe paying … institutional trust. Our findings reject this theoretical argument. We show that corruption never produces trust-enhancing effects …

analyse the role and the development of trust and then, the relation between the degree of sophistication of Information and …

(trust), methodic (confidence), and hierarchical (credibility). Finally, correlating the two preceeding points of view, we …