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~institution:"Université Paris-Dauphine (Paris IX)"
~person:"Delacroix, Eva"
~person:"Kalika, Michel"
~subject:"Consumer behavior"
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Consumer behavior
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Delacroix, Eva
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Understanding, defining and measuring the trait of superstition
Delacroix, Eva
;
Guillard, Valérie
-
Université Paris-Dauphine (Paris IX)
-
2008
superstition and (3) to discuss the interest of superstition for
marketing
. An exploratory qualitative study allowed us to define …
Persistent link: https://www.econbiz.de/10011072808
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