Showing 1 - 3 of 3
Different types of markets exist throughout the world but how are they created? In this book, an interdisciplinary team of authors provide an evolutionary vision of how markets are designed and shaped. Drawing on a series of case studies, they show that markets are far from perfect and natural...
Persistent link: https://www.econbiz.de/10010790037
Présente les méthodes qualitatives et quantitatives utilisées en marketing, allant des études exploratoires aux … systèmes experts en passant par les analyses de données et la collecte d'informations. Resitue la recherche en marketing par …
Persistent link: https://www.econbiz.de/10010706902
Persistent link: https://www.econbiz.de/10011072517