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The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies … important questions, these relate to the effects of the euro and categories of method that could be used to clarify choices …
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Conversion to the single European currency, the euro, requires good management of the transition on the part of …
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the basis of this analysis, a number of practical implications for the transition to the euro are drawn. The analysis … political and symbolic dimensions of money which the transition to the euro now puts squarely on the centre stage. …
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This research aims to replicate for France the results obtained by Diller and Ivens (2000) in Germany in which it was found that part of the demand is transferred from low price to high price brands. Using a different methodology involving buying intention data towards a private and a national...
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