Similar Search Results

The preferred doctor scheme: A political reading of a French experiment of Gate-keeping

Dourgnon, Paul; Naiditch, Michel - Université Paris-Dauphine (Paris IX) - 2010

Objectives Since 2006 France experiences an innovative version of Gate-keeping which aims at regulating access to outpatient specialist care. We describe the reform's initial objectives, the political pathway which lead to the implementation of a reshaped reform and discuss the first outcomes...

Persistent link: https://www.econbiz.de/10010720298

Impact of CEDIT recommendations: An example of health technology assessment in a hospital network

Bodeau-Livinec, Florence; Simon, Emmanuelle; … - Université Paris-Dauphine (Paris IX) - 2006

-HP (Assistance Publique–Hôpitaux de Paris), the French hospital network to which this body is attached. Methods: In 2002, a study … the significant impact of recommendations arising from a structure that is attached to a hospital network and the good …

Persistent link: https://www.econbiz.de/10011073879

'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?

Johnson, Guillaume D.; Grier, Sonya A. - Université Paris-Dauphine (Paris IX) - 2013

This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a...

Persistent link: https://www.econbiz.de/10010752099

The Advertising Mix for a Search Good

Renault, Régis; Anderson, Simon P. - Université Paris-Dauphine (Paris IX) - 2013

We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting … consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over … quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is …

Persistent link: https://www.econbiz.de/10010733987

Platform contents

Renault, Régis - Université Paris-Dauphine (Paris IX) - 2014

advertising reduces the platform's attractiveness but enhances advertisers' market power. If ads are uninformative, the platform … optimally attracts only niche advertising. This is however not feasible if search costs cannot be made su ciently low, in which … unable to attract consumers with uninformative ads. The analysis is extended to allow advertising to include product …

Persistent link: https://www.econbiz.de/10010748203

L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd

Mérigot, Philippe - Université Paris-Dauphine (Paris IX) - 2010

This dissertation deals with the use language in advertising. After a state of the art of marketing applications of …

Persistent link: https://www.econbiz.de/10010705827

"What about the Intended Consequences?" Examining the Effects of Race-Stereotyped Portrayals on Advertising Effectiveness

Johnson, Guillaume D.; Grier, Sonya A. - Université Paris-Dauphine (Paris IX) - 2012

Research that examines race-stereotyped advertising emphasizes the social impact of these representations and overlooks … the potential positive effect on advertising effectiveness. The present research examines the effects of race …-stereotyped portrayals on advertising effectiveness among both members and non members of a group that is stereotyped in an advertisement. We …

Persistent link: https://www.econbiz.de/10010706793

Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM.

Darpy, Denis; Gomy, Pierre - Université Paris-Dauphine (Paris IX) - 1999

This paper outlines the use of the identity prisma as an historical tool to conduct resarch in marketing. Using the well know French brand DIM, the authors present the permanent brand identity across brand extensions.

Persistent link: https://www.econbiz.de/10010706856

Targeting without Alienating: Multicultural Advertising and the Subtleties of Targeted Advertising more

Grier, Sonya A.; Johnson, Guillaume D. - Université Paris-Dauphine (Paris IX) - 2011

to multicultural advertising in France. Results demonstrate the fundamental role of viewers’ congruence judgements and … responses to multicultural advertising. …

Persistent link: https://www.econbiz.de/10010707145

Le rejet de la musique de marque: et si les agences de communication avaient tort? / Sonic branding rejection: whether communication agencies were wrong?

Zoghaib, Alice; Goudey, Alain - Université Paris-Dauphine (Paris IX) - 2009

As sonic branding is more and more studied in the marketing academic field, very few studies focused on the saturation and rejection processes to a brand music. Our work is an explorative approach of these mechanisms that leads to identifying potential explicative variables linked to musical...

Persistent link: https://www.econbiz.de/10010707751