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L’influence des besoins de cognition et d’émotion sur les réponses à la publicité

Guiot, Denis; Safraou-Ouadrani, Imen - Université Paris-Dauphine (Paris IX) - 2008

Persistent link: https://www.econbiz.de/10011072387

Are international databases on corruption reliable? A comparison of expert opinion surveys and household surveys in sub-Saharan Africa

Razafindrakoto, Mireille; Roubaud, François - Université Paris-Dauphine (Paris IX) - 2010

This study examines the limits of global corruption indicators based on experts’ perceptions. It draws on a wave of original surveys conducted in eight African countries that combined two types of approaches. The first approach covers a sample of over 35,000 people and uses experience-based...

Persistent link: https://www.econbiz.de/10011073308

How to Make Non-Natural Products Appear More Natural? Changes in Process Work Better Than Changes in Content

Gomez, Pierrick - Université Paris-Dauphine (Paris IX) - 2015

This article aims to study the factors that contribute to increasing the naturalness of non-natural products. An experimental survey investigates the influence of product process and content modifications. Our results support the process dominance hypothesis by showing that process modification...

Persistent link: https://www.econbiz.de/10011073534

Peut-on se fier aux bases de données internationales sur la corruption ? Une confrontation entre enquêtes-experts et enquêtes-ménages en Afrique subsaharienne

Razafindrakoto, Mireille; Roubaud, François - Université Paris-Dauphine (Paris IX) - 2006

The emergence of institutions, governance and especially corruption as major development considerations has generated a whole host of international databases intended to measure these concepts. These databases are now widely used in both the academic world and for public policies, especially for...

Persistent link: https://www.econbiz.de/10011073637

De l'environnement territorialisé au territoire : évolution des structures d'action de l'organisation

Le Boulch, Gaël - Université Paris-Dauphine (Paris IX) - 2002

structurer non pas l’environnement de l’organisation mais leur propre perception. Afin de présenter l’intérêt de ce concept pour …

Persistent link: https://www.econbiz.de/10011073687

L'impact des changements réglementaires récents sur la qualité perçue de l'audit : Étude exploratoire auprès des préparateurs d'information financière

Falcy, Sandrine; Hottegindre, Géraldine; … - Université Paris-Dauphine (Paris IX) - 2011

The development of the recent audit regulations underline the fundamental role played by auditors. They are the guarante of the financial statement fiability to protect investors. The question of real or perceived audit quality is ont the heart of these recent regulations. This research develops...

Persistent link: https://www.econbiz.de/10011074071

Management accounting : An information tool or a knowledge device ? The manager's perception

Cheffi, Walid - Université Paris-Dauphine (Paris IX) - 2006

differences in their respective importance. The perception of management accounting as an information tool rather than a knowledge …

Persistent link: https://www.econbiz.de/10010905415

The Advertising Mix for a Search Good

Renault, Régis; Anderson, Simon P. - Université Paris-Dauphine (Paris IX) - 2013

We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting … consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over … quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is …

Persistent link: https://www.econbiz.de/10010733987

Platform contents

Renault, Régis - Université Paris-Dauphine (Paris IX) - 2014

advertising reduces the platform's attractiveness but enhances advertisers' market power. If ads are uninformative, the platform … optimally attracts only niche advertising. This is however not feasible if search costs cannot be made su ciently low, in which … unable to attract consumers with uninformative ads. The analysis is extended to allow advertising to include product …

Persistent link: https://www.econbiz.de/10010748203

'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?

Johnson, Guillaume D.; Grier, Sonya A. - Université Paris-Dauphine (Paris IX) - 2013

This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a...

Persistent link: https://www.econbiz.de/10010752099