Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...

Dès 2007, Mary Meeker (Morgan Stanley), la plus célèbre prévisionniste du Web1, annonce que la prochaine plus forte progression est celle des services mobiles, à partir de terminaux très simples à utiliser : l'iPhone 3G, la Wii, le Kindle… Son intuition est la bonne. Depuis cette date,...

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. The studies identify the most important experiential components of e-commerce web sites using virtual reality devices and shed some light on the influence of...

This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...

Because IPO mechanisms determine both the initial trading price and the allocation of newly-listed firms' shares, they have financial and strategic consequences for shareholders. For that reason, it is of interest to analyse the relative advantages and disadvantages of the different procedures...

This survey aims at appraising the empirical research conducted on the European IPO markets as of the current date, and at determining to what extent IPO theories explain European IPO patterns. To that end, we first describe the going public process in Europe, its recent developments and its...

The role of defense in national innovation systems is a highly topical, because of the complexity of defense systems and the desire to get value-for-money from R&D investment, especially through the commercialization of defense-funded technology. In practice, external transfer has proved to be a...

In attempting to protect their innovations, firms can choose from a range of mechanisms, which may be either non-statutory (trade secrets, design complexity, and lead-time advantage over competitors) or statutory (patent, design registration, trademark, copyright). Yet, little is known about how...

Digital technologies allow the implementation of more decentralized Property Rights (PR) systems as compared to those traditionally set-up by public authorities at the national level. The self-implementation of exclusive rights of use over information and the design of self-regulation by virtual...