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This article discusses a study that attempts to reach a better understanding of how the potential franchisees come to their decisions and attempts to compare this process with franchiser's perceptions. It initially focuses on the identification and on the decision-making process of French...
Persistent link: https://www.econbiz.de/10010707870
Different types of markets exist throughout the world but how are they created? In this book, an interdisciplinary team … of authors provide an evolutionary vision of how markets are designed and shaped. Drawing on a series of case studies …, they show that markets are far from perfect and natural mechanisms, and propose a new view of markets as social construct …
Persistent link: https://www.econbiz.de/10010790037
Présente les méthodes qualitatives et quantitatives utilisées en marketing, allant des études exploratoires aux systèmes experts en passant par les analyses de données et la collecte d'informations. Resitue la recherche en marketing par rapport aux évolutions du domaine : post-modernisme,...
Persistent link: https://www.econbiz.de/10010706902
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This paper studies investments in new markets where more than two (anticipated) identical competitors are present. In …
Persistent link: https://www.econbiz.de/10010742284
. Competition from venture capitalists increases corporate venturing activity, the salaries of potential entrepreneurs, and total …
Persistent link: https://www.econbiz.de/10010706391
I propose a model in which a stock exchange can improve its liquidity by tightening its listing requirements. Because these reduce information asymmetry, they increase the utility of investors and lead to a high investor participation on the exchange. However, the exchange never sets the highest...
Persistent link: https://www.econbiz.de/10010706435
the performance of imperfectly competitive markets. We consider a regional market in which a measure that has an incumbent …-release measures applied under regulatory control are indeed effective short-term policies for promoting gas-to-gas competition. …
Persistent link: https://www.econbiz.de/10010706828
This paper analyses the impact of competition among downstream firms on an upstream firm's payoff and on its incentive … to vertically integrate when firms on both segments negotiate optimal contracts. We argue that tougher competition … firm is better off encouraging competition when the downstream firms have high bargaining power. We derive implications on …
Persistent link: https://www.econbiz.de/10010707301