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Brand Sex, Sexual State and Gender: Towards a distinction between three constructs
Azar, Salim - Université Paris-Dauphine (Paris IX) - 2007
Persistent link: https://www.econbiz.de/10010707590
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Brand sex, sexual state and gender: towards a distinction between three constructs
Azar, Salim - Université Paris-Dauphine (Paris IX) - 2007
Drawing from an anthropomorphic view of consumption and a socio-psychological perspective, this paper defends the idea that a brand is perceived by consumers as having a sex, a sexual state and a gender. An exploratory qualitative analysis based on sixteen semi structured interviews was...
Persistent link: https://www.econbiz.de/10010905399
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Do Network Externalities Really Matter In Consumer Behavior ? Experimental Framework For Measuring Willingness To Pay For Network Size
Cadario, Romain; Le Nagard, Emmanuelle; Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2012
Consequences of network externalities, such as product growth and innovation diffusion, are widely studied in marketing …
Persistent link: https://www.econbiz.de/10011072347
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Caractéristiques et succès des TI : l’influence de l’adaptation individuelle
Elie-dit-Cosaque, Christophe - Université Paris-Dauphine (Paris IX) - 2011
strategies to information technology (IT) influence IT adoption and success (Beaudry et Pinsonneault 2005; Benbasat et Barki 2007 … quantitative approach (Creswell 2009), this study examines the adoption of a Cloud Computing application that has been deployed to …
Persistent link: https://www.econbiz.de/10010861519
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Contrasted Paths of Adoption: Is E-business Really Converging Toward a Common Organizational Model?
Brousseau, Eric; Chaves, Bruno - Université Paris-Dauphine (Paris IX) - 2005
countries. Through in‐depth analyses of the adoption, use and impact of e‐business technologies and methods we highlight … contrasted paths of adoption across countries and industries that cannot be explained by institutional and business factors alone …. The dynamic of adoption or various types of technologies engages business networks on contrasted self‐reinforcing paths …
Persistent link: https://www.econbiz.de/10011072457
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Adoption de l’E-achat public et cartographie cognitive : Une étude exploratoire dans une administration française
Bouzid, Inès; Boughzala, Younès - Université Paris-Dauphine (Paris IX) - 2010
Les perceptions des utilisateurs et leurs intentions d’adoption et d’usage des systèmes d’information (SI) dans les … qui déterminent leur adoption par les utilisateurs. Des entretiens ont été effectués avec des acheteurs publics d …’un ministère français et recodés sous forme de cartes cognitives pour étudier leur adoption de l’e-achat. Une carte collective est …
Persistent link: https://www.econbiz.de/10011074037
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Le lien entre satisfaction et fidélité du consommateur dans le secteur de l'habillement : impact de l'usage des marques et des soldes
Cloonan, Caroline - Université Paris-Dauphine (Paris IX) - 2014
Within the behavioral research in sales promotion, the product and brand usage is almost never taken into account by researchers, in spite of its relevance as a mediating variable between sales promotion and satisfaction or loyalty. This research, applied to clothing, aims at studying the direct...
Persistent link: https://www.econbiz.de/10011228197
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Sustainable development, a new source of inspiration for marketing innovation? Focus on five major trends and one innovative project in customer relationship marketing
Le Boulch, Gaël; Oudghiri, Rémy - Université Paris-Dauphine (Paris IX) - 2013
Persistent link: https://www.econbiz.de/10011199622
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The manufacturing of markets: legal, political and economic dynamics
Brousseau, Eric; Glachant, Jean-Michel - Université Paris-Dauphine (Paris IX) - 2014
Different types of markets exist throughout the world but how are they created? In this book, an interdisciplinary team of authors provide an evolutionary vision of how markets are designed and shaped. Drawing on a series of case studies, they show that markets are far from perfect and natural...
Persistent link: https://www.econbiz.de/10010790037
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The dimensions of marketing knowledge- an exploratory study
Kalika, Michel - Université Paris-Dauphine (Paris IX) - 1999
Persistent link: https://www.econbiz.de/10010861451