The aim of our work is to study the Business Model (BM) of small and micro business (SMB) in West Africa. Our research is based on a conventionalist and institutionalist approach of the concept of BM. BM and the convention are our conceptual and theoretical initial choice, while the...

Based on ten months of field research in a high technology start-up, and using ethnographic and grounded theory methodologies, this study identifies six basic narrative types (founding, visionary, marketing, strategy, historical, and conventional) in three main categories (personal, generic, and...