The article presents the state of art concerning demand artifacts in consumer behavioral research (actually it deals with the issue of role enactement of human subject during experimentation). Terms such as artifact and demand artifacts will be clarified in the paper. Finally, insights for...

The wish to minimize his efforts to answer a questionnaire is known with the term of satisficing. It constitutes an important problem for both researchers and practitioners. The aim of this article is to improve the detection and the effects of this phenomenon. The results of a quantitative...