physical laboratory store for testing in store marketing initiatives (packaging, price or other). This study compares …

perceptual disadvantages of separate-item bundles compared to pre-wrapped bundles.Design/methodology/approachThe marketing …

for consumers. A between-subjects experimentation on 210 consumers proposing several offers with the same monetary value …

and manufacturers, virtual bundling is more and more used in mass marketing. Nevertheless, till now, no research has … costs associated with virtual bundling have been identified. An experimentation on a sample of 120 adult consumers was set …

bundling is more and more used in mass marketing. Nevertheless, till now, no research has focused on its efficiency. The … been identified. An experimentation on a sample of 120 adult consumers was then set up to test the hypotheses derived from …

relies on prospect theory, already used in marketing literature to study the effects of price and promotional techniques …

sustainable competitiveness is the result of holding a stock of resources and competencies. In such industry as clothing, where … competitive advantage. However, in an inter-organizational perspective, the "marginal resources" and "market access competencies …" are capitals sources. On the other hand, the stock of resources and competencies is the result of a process of intra …

If we define e-competencies as the competencies developed in order to support the online activity of the organization …, there is very few if any research that studies the relation between e-competencies development and firm’s performance ….From the resource-based theory we studied empirically this relation focusing on the impact of e-competencies development on …