, they are confronted with a relational risk. Nevertheless, little empirical work has been down on relational risk in … alliances. For this reason, this research is founded and constructed on two principal questions: what is relational risk? And … how is this risk to be managed? Design/methodology/approach – From a methodological point of view, neither one paradigm …

reflexive social control: the actors who report to the committee criticize themselves. Risk leads them to self-discipline; Trust … results of implicit negotiations between participants during their interactions: between trust and risk, between transparency … committee’s meetings. The risk of losing face, which is not felt in the same way by the attendees depending on their status, is …

Franchising is a contract that is not always balanced. This is due to a relationship where one can find a party … this precise contractual framework, to then go back to the definition of franchising, as well as its object; all in light …

make use of their choices, trust and reputation are efficient strategies to pharmaceutical companies. In fact they would … institutional logic. The literature review explores first the origins of corporate reputation in organization studies. It is defines … corporate reputation have mainly focused on the organizations efforts to communicate efficiently to an audience their past …

We provide a theory for career choices of employees willing to become entrepreneurs and facing credit constraints. We … show that they need a sufficient mix of reputation and financial capital. We consider their choice to work for transparent … eases the updating of the employees'reputation, which is positive for those with a bad initial reputation and negative …

communication probably less efficient. Based upon the attribution theory, this research examines the role of independent information … regarding the retailer’s societal reputation on consumers’ response to societal communication. Results show the absence of … impact of societal communication on brand equity in case of bad reputation, as consumers infer less internal motivations for …

, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …