This article analyses the behavior of the French media during the campaign leading to the 29 May 2005 referendum on the Treaty Establishing a Constitution for Europe. It is shown that the French media bears their share of responsibility in the rejection of the Treaty as they campaigned in favor...

Today television programs produced by a few American companies, the Majors, are among the most popular with viewers. This dissertation examines the process of cultural uniformisation that has driven this phenomenon by focusing on commercial interactions in the global distribution market for...

This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...

Bulletin board methodology emerged at the end of the 1990s and is becoming the most frequently used qualitative study technique. This interactive approach groups a community of participants in a private or public online forum for a duration that varies from several days to several months....

In this paper, we examine the issue of how certain actors tend to maintain institutionalized elements, in spite of significant technological and social change. In particular, we focus on the notion of artifacts, which represent one type of institutional carriers, but mostly overlooked in the...