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Une synthèse sur l’attachement au lieu : conceptualisation, exploration et mesure dans le contexte de la consommation / A synthesis on place attachment: conceptualization, explorat...

Debenedetti, Alain - Université Paris-Dauphine (Paris IX) - 2007

. However, whereas scholars emphasize the importance of affect in the management of consumption places, to date, these works …

Persistent link: https://www.econbiz.de/10010707639

Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM.

Darpy, Denis; Gomy, Pierre - Université Paris-Dauphine (Paris IX) - 1999

well know French brand DIM, the authors present the permanent brand identity across brand extensions. …

Persistent link: https://www.econbiz.de/10010706856

Opening the black box of group dynamics : the participation/reification duality as generative mechanism

Dameron, Stéphanie; Josserand, Emmanuel - Université Paris-Dauphine (Paris IX) - 2006

This study proposes exploring the generative mechanisms at play behind group dynamics by offering a longitudinal analysis of the development of a self-organized group composed of city dentists. By adopting a longitudinal perspective we shed light on the relational and organizational mechanisms...

Persistent link: https://www.econbiz.de/10010706394

Le ressenti des acteurs face à une situation d'échec commercial

Cusin, Julien - Université Paris-Dauphine (Paris IX) - 2005

Persistent link: https://www.econbiz.de/10011073330

Gestion expressive des marques dans un contexte de baroquisation

Mazzalovo, Gérald; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2014

approach to the consistencies of the changes that brands need to address, enabling proactive brand aesthetics management to …

Persistent link: https://www.econbiz.de/10010795038

Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology

Azar, Salim; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2010

Persistent link: https://www.econbiz.de/10010861572

The effect of hyperchoice on the consumer and the moderating effect of the brand: an application in the jewelry market

Larceneux, Fabrice; Rieunier, Sophie; Fady, André - Université Paris-Dauphine (Paris IX) - 2007

to make a choice. However, these effects of hyperchoice we largely attenuated by the presence of a brand. …

Persistent link: https://www.econbiz.de/10010744751

L’impact des différentes stratégies de changements de noms de marque sur la représentation de la marque et l’attitude des consommateurs

Garnier Aimé, Isabelle - Université Paris-Dauphine (Paris IX) - 2006

This work aims to understand the consumers’ attitude towards the brand names changes by analysing the brand …-after experimental design on two real brand changes and shows growing brand representation evolution according to the strategies. …

Persistent link: https://www.econbiz.de/10010706506

Employee’s identification with a corporate brand: Singularity and consequences of the identification process. The case of a major branding in the telecom industry

Gagne, Jean-François; Josserand, Emmanuel - Université Paris-Dauphine (Paris IX) - 2009

Persistent link: https://www.econbiz.de/10010706512

Vers une meilleure compréhension des mécanismes et des effets des programmes relationnels : une étude qualitative exploratoire

Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2005

establishment of a gratification system in accordance with the consumers’ expectations, their perception of the brand associations … and their relationship with the brand. …

Persistent link: https://www.econbiz.de/10010707916