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Honest signalling in trust interactions: smiles rated as genuine induce trust and signal higher earnings opportunities
Centorrino, Samuele; Djemaï, Elodie; Hopfensitz, Astrid; … - Université Paris-Dauphine (Paris IX) - 2015
one dollar and thirty cents to senders in the two trials of the experiment. Potential gains for senders could be …
Persistent link: https://www.econbiz.de/10011115220
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Communication sociétale et capital-marque
Parguel, Béatrice; Benoît-Moreau, Florence - Université Paris-Dauphine (Paris IX) - 2007
hypotheses and test them using an experiment on 200 university students. The findings suggest that societal communication …
Persistent link: https://www.econbiz.de/10010905271
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Societal communication and brand equity
Benoît-Moreau, Florence; Parguel, Béatrice - Université Paris-Dauphine (Paris IX) - 2007
and test them using an experiment on 200 university students. The findings suggest that societal communication supports …
Persistent link: https://www.econbiz.de/10010905367
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A Dynamic Ellsberg Urn Experiment
Lefort, Jean-Philippe; Dominiak, Adam; Dürsch, Peter - Université Paris-Dauphine (Paris IX) - 2012
's three color experiment and that subjects act more often in line with consequentialism than with dynamic consistency. …
Persistent link: https://www.econbiz.de/10011071929
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Comment prévenir le greenwhashing ? L'influence des éléments d'exécution publicitaire
Benoît-Moreau, Florence; Parguel, Béatrice; … - Université Paris-Dauphine (Paris IX) - 2009
Cette recherche examine l’influence de trois éléments d’exécution publicitaire (l’usage de la couleur verte, du mot « durable » et la présence d’un label écologique auto-décerné) sur les perceptions des consommateurs en matière de sincérité perçue de la publicité, d’image...
Persistent link: https://www.econbiz.de/10011072172
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A dynamic Ellsberg urn experiment
Dominiak, Adam; Dürsch, Peter; Lefort, Jean-Philippe - Université Paris-Dauphine (Paris IX) - 2012
concepts, we conduct a dynamic extension of Ellsbergʼs 3-color experiment. We find that more subjects act in line with …
Persistent link: https://www.econbiz.de/10011073068
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Smiling is a Costly Signal of Cooperation Opportunities : Experimental Evidence from a Trust Game
Seabright, Paul; Milinski, Manfred; Hopfensitz, Astrid; … - Université Paris-Dauphine (Paris IX) - 2011
We test the hypothesis that "genuine" or "convincing" smiling is a costly signal that has evolved to induce cooperation in situations requiring mutual trust. Potential trustees in a trust game made video clips for viewing by potential trusters before the latter decided whether to send them...
Persistent link: https://www.econbiz.de/10011073144
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Comment prévenir le greenwashing ? L’influence des éléments d’exécution publicitaire
Benoît-Moreau, Florence; Parguel, Béatrice; … - Université Paris-Dauphine (Paris IX) - 2008
advertisement sincerity, ecological image and attitude towards the product and the firm.The experiment held on 640 subjects …
Persistent link: https://www.econbiz.de/10011074307
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L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation
Parguel, Béatrice - Université Paris-Dauphine (Paris IX) - 2009
related to situational differences. Results of an experiment on 900 consumers confirm that persuasion through store flyers …
Persistent link: https://www.econbiz.de/10010705821
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Societal communication and brand equity
Parguel, Béatrice; Benoît-Moreau, Florence - Université Paris-Dauphine (Paris IX) - 2007
hypotheses and test them using an experiment on a sample of 200 French University students. The findings suggest that societal …
Persistent link: https://www.econbiz.de/10010708679