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~institution:"Université Paris-Dauphine (Paris IX)"
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Parguel, Béatrice
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Benoît-Moreau, Florence
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Centorrino, Samuele
2
Desmet, Pierre
2
Djemaï, Elodie
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Université Paris-Dauphine (Paris IX)
National Bureau of Economic Research
577
Institute for the Study of Labor (IZA)
121
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
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HAL
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
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CESifo
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Max-Planck-Institut für Ökonomik <Jena> - Abteilung für Strategische Interaktion
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Groupe d'Analyse et de Théorie Économique Lyon St-Étienne (GATE Lyon St-Étienne), Faculté de Sciences Économiques et de Gestion
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Tinbergen Instituut
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Thurgauer Wirtschaftsinstitut an der Universität Konstanz
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Center for Economic Research <Tilburg>
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Institut für Volkswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
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Department of Economics, University of California-Santa Barbara (UCSB)
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C.E.P.R. Discussion Papers
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Economics Papers from University Paris Dauphine
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Economics Thesis from University Paris Dauphine
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Communication sociétale et capital-marque
Parguel, Béatrice
;
Benoît-Moreau, Florence
-
Université Paris-Dauphine (Paris IX)
-
2007
hypotheses and test them using an
experiment
on 200 university students. The findings suggest that societal communication …
Persistent link: https://www.econbiz.de/10010905271
Saved in:
2
Societal communication and brand equity
Benoît-Moreau, Florence
;
Parguel, Béatrice
-
Université Paris-Dauphine (Paris IX)
-
2007
and test them using an
experiment
on 200 university students. The findings suggest that societal communication supports …
Persistent link: https://www.econbiz.de/10010905367
Saved in:
3
L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation
Parguel, Béatrice
-
Université Paris-Dauphine (Paris IX)
-
2009
related to situational differences. Results of an
experiment
on 900 consumers confirm that persuasion through store flyers …
Persistent link: https://www.econbiz.de/10010705821
Saved in:
4
Societal communication and brand equity
Parguel, Béatrice
;
Benoît-Moreau, Florence
-
Université Paris-Dauphine (Paris IX)
-
2007
hypotheses and test them using an
experiment
on a sample of 200 French University students. The findings suggest that societal …
Persistent link: https://www.econbiz.de/10010708679
Saved in:
5
Etude de l'effet de signal de la promotion sur l'acceptation d'achat d'un produit de grande consommation
Desmet, Pierre
-
Université Paris-Dauphine (Paris IX)
-
2003
In the article, we want to study existence and valence of the signal given by a promotional communication, usually associated with a price discount. An individual utility model is used to analyse empirical data from Gabor & Granger study. Results show that signal increase price effect and that,...
Persistent link: https://www.econbiz.de/10010708747
Saved in:
6
A Dynamic Ellsberg Urn
Experiment
Lefort, Jean-Philippe
;
Dominiak, Adam
;
Dürsch, Peter
-
Université Paris-Dauphine (Paris IX)
-
2012
's three color
experiment
and that subjects act more often in line with consequentialism than with dynamic consistency. …
Persistent link: https://www.econbiz.de/10011071929
Saved in:
7
Comment prévenir le greenwhashing ? L'influence des éléments d'exécution publicitaire
Benoît-Moreau, Florence
;
Parguel, Béatrice
; …
-
Université Paris-Dauphine (Paris IX)
-
2009
Cette recherche examine l’influence de trois éléments d’exécution publicitaire (l’usage de la couleur verte, du mot « durable » et la présence d’un label écologique auto-décerné) sur les perceptions des consommateurs en matière de sincérité perçue de la publicité, d’image...
Persistent link: https://www.econbiz.de/10011072172
Saved in:
8
A dynamic Ellsberg urn
experiment
Dominiak, Adam
;
Dürsch, Peter
;
Lefort, Jean-Philippe
-
Université Paris-Dauphine (Paris IX)
-
2012
concepts, we conduct a dynamic extension of Ellsbergʼs 3-color
experiment
. We find that more subjects act in line with …
Persistent link: https://www.econbiz.de/10011073068
Saved in:
9
Smiling is a Costly Signal of Cooperation Opportunities : Experimental Evidence from a Trust Game
Seabright, Paul
;
Milinski, Manfred
;
Hopfensitz, Astrid
; …
-
Université Paris-Dauphine (Paris IX)
-
2011
We test the hypothesis that "genuine" or "convincing" smiling is a costly signal that has evolved to induce cooperation in situations requiring mutual trust. Potential trustees in a trust game made video clips for viewing by potential trusters before the latter decided whether to send them...
Persistent link: https://www.econbiz.de/10011073144
Saved in:
10
Comment prévenir le greenwashing ? L’influence des éléments d’exécution publicitaire
Benoît-Moreau, Florence
;
Parguel, Béatrice
; …
-
Université Paris-Dauphine (Paris IX)
-
2008
advertisement sincerity, ecological image and attitude towards the product and the firm.The
experiment
held on 640 subjects …
Persistent link: https://www.econbiz.de/10011074307
Saved in:
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