The marketing ability to link marketing actions to financial performance (marketing accountability) is still under … debate. This article proposes to study marketing decision-making and its consequences on marketing financial accountability …. After reviewing possible decisions biases in marketing, this article suggests to consider decision-maker accountability as a …

Cette communication étudie "l'accountability" face aux problématiques RSE. En effet, la société demande aux entreprises … de la Pyramide (BoP). Des entretiens ont été menés auprès des managers BoP. Deux sortes "d'accountability" émergent …-institutionnelle, à "l'accountability" en RSE et à la littérature sur la BoP. …

’expliquer publiquement, dénommée par les anglo-américains « l’accountability ». Issue de l’histoire financière, l’accountability a désormais … salariés face à la liberté des employeurs. Reprenant cette thèse, on peut considérer la transition de la liability à l’accountability … donner au phénomène récent de l’accountability, apparu en économie, et en particulier dans les relations salariales, un …

Marketing has been criticized for its lack of accountability, which is qualified by a misalignment with strategic … objectives. Most of the researches propose that marketing accountability must be reinforced with more performance measures. In …’ professional identity and make a distinction between two types of felt accountability: an accountability felt in a decision …

facilitating the interaction of multiple participants. Our research demonstrates that immersion is a property common to both …

evaluate the current and potential situation of IS research. In this work, we follow a different strategy and study what IS … research claims to be. We look at those so-called 'espoused theories of IS' as found in the General Editorials Statements (GES … that the representation of IS research in the GES has changed little over the last decade. …