Loyalty programs have been the object of a growing interest in the area of marketing. However, it is quite surprising that there is no generally accepted theoretical or empirical research that study how these programs could elicit negative effects over consumer behavior. Using a two-step method,...

This article examines the impact of the perceived justice of loyalty programs on the ‘satisfaction with the program – relationship satisfaction' link. First, elements of loyalty programs that are assessed by customers in terms of perceived justice are identified thanks to a qualitative...

The study proposes analyzing the complex links between the standardization and regulation of mobile phone markets from a political economy perspective. Moreover, this study examines these links by taking into consideration, from a Schumpeterian perspective, the market disequilibrium and the...

This paper aims at understanding what the consequences are of cultural diversity on co-operative relationships. Co-operation is considered through two different modes: the first one, called community based co-operation, is based on the need for belonging and the second mode, called complementary...

This paper explores the consequences of cultural diversity on co-operative relationships. It postulates two different modes of co-operation: ‘community based co-operation’, based on the need to belong, and ‘complementary co-operation’, which seeks to harness strategic resources. These...

Digital Technologies make it possible to decentrally settle institutional frameworks based on self-implementation of exclusive rights of use over information and on the self-regulation of on-line communities. Through a decentralized system of IPRs and collective rules setting of this kind agents...