Il est important de montrer la difficulté du chemin qui peut mener de l'adoption de la norme ISO 26000 jusqu'à sa mise en œuvre des entreprises, qui requiert un processus d'appropriation de la part des organisations. Un tel processus d'appropriation exige de proposer une vision organisatrice,...

"Bringing health through food to as many people as possible" - this is the strategic mission of the French Danone group who has become a leading actor in the food-processing industry: Danone is the world's number 1 for fresh dairy products, number 2 for infant nutrition and bottled waters, and...

Internal branding has become increasingly common in nowadays management. The company’s brand is a connector between the company [the internal] and the external worlds of markets, clients and stakeholders. The company’s brand thus enables the company to achieve an increase in performance,...

This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of...

Despite literature has widely investigated the logics of ideation, at early stages of innovation and product development processes (Bjork and Magnusson, 2009; Boeddrich, 2004; Girotra et al., 2010), very few contributions deal with the very starting point of the ideation process, i.e. the initial theme...

The question of financing innovative small business is determinant in the current context. Giving the share that they represent in the market, they contribute to increase productivity of the economy. The problems of financing the SME’s are related to the almost intangible specificity of their...

Thanks to the advances in information and communication technologies (ICTs), virtual teams have become a reality in an increasing number of companies. Despite the advantages they provide, these teams trigger some concerns about the lack and even the absence of face-to-face communication and...

This article undergoes two objectives. First, it aims at understanding the relationship between the managerial activism and customers satisfaction as part of the evolution of governance marked by the the value passage of shareholder to a kind of partnership value. Second, it addresses the...