Cette recherche examine l’influence de trois éléments d’exécution publicitaire (l’usage de la couleur verte, du mot « durable » et la présence d’un label écologique auto-décerné) sur les perceptions des consommateurs en matière de sincérité perçue de la publicité, d’image...

This article discusses the discount rate to be used in projects that aimed at improving the environment. The model is quite stylized and involves two different goods, one is the usual consumption good whose production increases exponentially, the other is an environmental good whose quality...

The present research investigates the influence of 3 creative elements of an advertisement (the usage of the colour “green”, the word “sustainable” and the presence of a self-claimed ecological label) on consumers' perceptions regarding advertisement sincerity, ecological image and...