Showing 1 - 10 of 31
This dissertation falls within the scope of social marketing. The aim is to analyze the effects of guilt induction in fundraising campaigns. After a literature review on charitable giving and guilt in marketing, psychology and social sciences, we focus on guilt triggering, on stimulus intensity...
Persistent link: https://www.econbiz.de/10010705807
Guilt is a common emotion used by charities in their fundraising mailings. But is it effective to trigger guilt at the receiver in order to support a cause? This communication aims to identify what are the emotionnal, cognitive and behavioral responses of the receivers of guilt messages. To this...
Persistent link: https://www.econbiz.de/10010706775
This article examines two possible solutions when a charity reaches the point where donations cease to increase: either rejuvenate the target population or use different marketing tools. Following a review of the literature, this article presents the results of two surveys carried out on 884...
Persistent link: https://www.econbiz.de/10011071927
European health care systems are facing diverse challenges. In health policy, strong primary care is seen as key to … traditionally weak primary care systems are distinguished. First a number of social health insurance systems in Western Europe. In …
Persistent link: https://www.econbiz.de/10010861491
Persistent link: https://www.econbiz.de/10010707156
recommendations had an impact on the introduction of the technology in health establishments. One recommendation appears not to have …
Persistent link: https://www.econbiz.de/10011073879
Many empirical and behavioral studies identify a decreasing slope in the term structure of subjective discount rates. Using an experimental methodology based on “free-time” relative comparisons, this paper aims to identify in individual behaviors whether agents see their psychological value...
Persistent link: https://www.econbiz.de/10011246085
This paper reviews the literature on the impact of work on health. We consider work along two dimensions: (i) the … employment or not, independent of the number of hours worked. We show that most of the evidence on the ne gative health impact of … amount of work they provide. In essence, what is de trimental to health is not so much work per se as much as the gap which …
Persistent link: https://www.econbiz.de/10010795026
overall health inequality according to the different normative principles. Our results suggest that, in practice, the … contributions of circumstances and efforts to explained health inequality. …
Persistent link: https://www.econbiz.de/10010734928
This chapter aims to quantify and compare inequalities of opportunity in health across European countries considering … opportunity stand for almost 50% of the health inequality due to circumstances and efforts in Barry scenario and 57.5% in Roemer … scenario. The comparison of the magnitude of inequalities of opportunity in health across European countries shows considerable …
Persistent link: https://www.econbiz.de/10010735779