Cette recherche examine l’influence de trois éléments d’exécution publicitaire (l’usage de la couleur verte, du mot « durable » et la présence d’un label écologique auto-décerné) sur les perceptions des consommateurs en matière de sincérité perçue de la publicité, d’image...

This article discusses the discount rate to be used in projects that aimed at improving the environment. The model is quite stylized and involves two different goods, one is the usual consumption good whose production increases exponentially, the other is an environmental good whose quality...

The present research investigates the influence of 3 creative elements of an advertisement (the usage of the colour “green”, the word “sustainable” and the presence of a self-claimed ecological label) on consumers' perceptions regarding advertisement sincerity, ecological image and...

Dans cette communication, on présente les résultats d’une recherche entreprise sur la sélection d’un corpus d’articles qui se rapporte à l’approche basée sur les ressources. On cherche à y mettre de l’ordre de même que l’on propose une typologie qui permettra de faire le point...

Beyond the four traditional images of the « 2.0 » pointed out in the literature – 2.0 as platform, many-to-many, community and emergent – we suggest that « rule-governed universes, when adopting 2.0 practices, have to incorporate a new « factory » of collective intelligence. This «...

A debate around the book by Denis Segrestin ("Les chantiers du manager", Paris, Colin, 2004) gives an opportunity to hope for deeper and rigorous anaytical frameworks about organizational theories of firms. Two perspectives are suggested: firms as collective action systems open to their...

Including real options in firms ’ value raises numerous difficulties. Limitations concerning the relevance of option pricing models outside financial markets are the most salient, but carrying out a valuation implies other assumptions, especially on firms’ governance. In particular,...

The article discusses the origins of the U-shaped average cost curve, which is one of the most widely used tools in microeconomic analysis. Its widespread use leads many to consider it as a basic tool, obscuring the fact that the graph of the U-shaped average cost curve is part of a complex...

A principal needs a worker for the production of a good. The worker can be hired as an internal agent, or an external agent under a contract. These two organizational modes correspond to in-house production and outsourcing, respectively. In each case, the agent earns experience benefits: future...