Despite the importance of co-creating value in the actual business models, few studies have focused specifically on the phenomenon. First, the concept of value co-creation of value is precisely defined. Then, the authors work to develop criteria for assessing the co-creation of value. The study,...

The main objective of this communication is to propose an analytical framework for the study of brand alliances in using a network perspective. Indeed, the research upon brand alliances has been mainly focused on the impacts of such strategies on the consumer side (Cegarra and Michel, 2001; Abratt...

Alliance is one of the organizational practices that have increased in popularity over the past decade. However, many of this collaborative relations fails. Management literature insist on the fact that organizations need to create specific structures to manage alliance relationships. The aim of...

Parting from a pragmatic constructivist epistemological paradigm, and based on a qualitative methodology, this abductive research explores the strategic management control of inter-organisational relationships (IORs) in civil aerospace. Based on both participating observation and specific case...

The aim of our work is to study the Business Model (BM) of small and micro business (SMB) in West Africa. Our research is based on a conventionalist and institutionalist approach of the concept of BM. BM and the convention are our conceptual and theoretical initial choice, while the...