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Economical analysis of product standardization

Giard, Vincent - Université Paris-Dauphine (Paris IX) - 2001

The standardization of partially substitutable components destined to meet a set of needs is studied. The monocriterion approach to standardization proposed in the last century is highlighted by taking into account several criteria and an economic valorization through modeling by linear...

Persistent link: https://www.econbiz.de/10010861367

Corps du consommateur et design du produit : Recherche d'une similarité ou d'une complémentarité ?

Damak, Leïla - Université Paris-Dauphine (Paris IX) - 1997

This work is a doctoral research‘s summary. The purpose of this research is to propose and illustrate the self-congruity theory by studying the relationship between body aspects of the consumer and « body » aspects of a product Design. The empirical area was the physical shape of the bottle...

Persistent link: https://www.econbiz.de/10011074079

Do Network Externalities Really Matter In Consumer Behavior ? Experimental Framework For Measuring Willingness To Pay For Network Size

Cadario, Romain; Le Nagard, Emmanuelle; Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2012

Consequences of network externalities, such as product growth and innovation diffusion, are widely studied in marketing literature. However, there is little empirical research that examines the existence of such network externalities in consumer behavior. When and how do consumers take into...

Persistent link: https://www.econbiz.de/10011072347

Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites

Lowry, Paul Benjamin; Vance, Anthony; Moody, Greg; … - Université Paris-Dauphine (Paris IX) - 2008

initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere … exposure effect can be leveraged to improve a Web site's brand image. We also extend information integration theory to explain …

Persistent link: https://www.econbiz.de/10010734931

Effet du parrainage sur l'image de marque : le rôle de la congruence

Fleck-Dousteyssier, Nathalie - Université Paris-Dauphine (Paris IX) - 2003

The effect of sponsorship on the sponsor brand image has not yet been investigated a lot. This research aims to … contribute to the sponsorship research by two means: to explain the brand image change, we introduce the concept of sponsor … the fit on the brand image is supposed to be curvilinear: this effect is the highest when the sponsor-event pairing is …

Persistent link: https://www.econbiz.de/10011072090

Counterproductive Environmental Performance Displays: Lessons from the Automotive Sector

Benoît-Moreau, Florence; Parguel, Béatrice - Université Paris-Dauphine (Paris IX) - 2013

Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to...

Persistent link: https://www.econbiz.de/10011072307

Counterproductive Environmental Performance Displays: Lessons From the Automotive Sector

Parguel, Béatrice; Benoît-Moreau, Florence - Université Paris-Dauphine (Paris IX) - 2015

This paper mobilizes classical models of information processing and persuasion (ELM) to examine the efficiency of a European Directive 1999/94/EC of December, 13, 1999 regarding automotive carbon emission information to convert consumers to more sustainable patterns of consumption. This...

Persistent link: https://www.econbiz.de/10011073376

Une application des modèles de traitement de l'information au parrainage : le rôle de la congruence

Fleck-Dousteyssier, Nathalie - Université Paris-Dauphine (Paris IX) - 2004

The effect of sponsorship on the sponsor brand image has not yet been investigated a lot. This research aims to … contribute to the sponsorship research by two means: To explain the brand image change, we introduce the concept of sponsor … methodological point of view, we use the Keller (1993) brand image measure, that is to say, the set of brand associations. The effect …

Persistent link: https://www.econbiz.de/10011073781

Gestion expressive des marques dans un contexte de baroquisation

Mazzalovo, Gérald; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2014

approach to the consistencies of the changes that brands need to address, enabling proactive brand aesthetics management to …

Persistent link: https://www.econbiz.de/10010795038

Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology

Azar, Salim; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2010

Persistent link: https://www.econbiz.de/10010861572