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opportunities for collaboration on a community way. They expanded together a design space or interact the knowledge and …-strategizing platform and for the operation of business between the actors which is used to reflect and devise all the new strategies. The … FPS is a management innovation which the configuration of implicit reference is a business ecosystem, and not just a …
Persistent link: https://www.econbiz.de/10011074682
The main objective of this communication is to propose an analytical framework for the study of brand alliances in using a network perspective. Indeed, the research upon brand alliances has been mainly focused on the impacts of such strategies on the consumer side (Cegarra and Michel, 2001; Abratt...
Persistent link: https://www.econbiz.de/10011072617
Alliance is one of the organizational practices that have increased in popularity over the past decade. However, many of this collaborative relations fails. Management literature insist on the fact that organizations need to create specific structures to manage alliance relationships. The aim of...
Persistent link: https://www.econbiz.de/10011074015
Parting from a pragmatic constructivist epistemological paradigm, and based on a qualitative methodology, this abductive research explores the strategic management control of inter-organisational relationships (IORs) in civil aerospace. Based on both participating observation and specific case...
Persistent link: https://www.econbiz.de/10011074661
The aim of our work is to study the Business Model (BM) of small and micro business (SMB) in West Africa. Our research is based on a conventionalist and institutionalist approach of the concept of BM. BM and the convention are our conceptual and theoretical initial choice, while the...
Persistent link: https://www.econbiz.de/10011171640
programme. The study of this tool design, both at the strategy level and at the object level, is based on four approaches: the … design regarding to industrial models and to the strategy-as-practice approach. It also highlights leverages that can be … mobilized in order to design innovative research programmes. …
Persistent link: https://www.econbiz.de/10010861638
Persistent link: https://www.econbiz.de/10010708433
Persistent link: https://www.econbiz.de/10011074706
The standardization of partially substitutable components destined to meet a set of needs is studied. The monocriterion approach to standardization proposed in the last century is highlighted by taking into account several criteria and an economic valorization through modeling by linear...
Persistent link: https://www.econbiz.de/10010861367
-congruity theory by studying the relationship between body aspects of the consumer and « body » aspects of a product Design. The … the selected product design (or the product form) congruent with the consumer’s body characteristics would be influenced …
Persistent link: https://www.econbiz.de/10011074079