unable to attract consumers with uninformative ads. The analysis is extended to allow advertising to include product … tailored to the tastes of some particular group. Consumers search sequentially through ads incurring a surfing cost of moving …. The platform chooses which information is in an ad and may be observed by consumers before they click. It also selects the …

into consideration groups of consumers that were not traditionally targeted, such as cultural and sexual minorities … to multicultural advertising in France. Results demonstrate the fundamental role of viewers’ congruence judgements and … responses to multicultural advertising. …

This research explores the controversy regarding the issue of taste of consumers of cultural products: is there … convergence or divergence of tastes, such as they are expressed by professional experts and ordinary consumers of films? In other … words, have the ordinary consumers "good taste "? Contrary to recent U.S. studies finding some convergence, our results …

dissapointing results of studies investigating their efficiency. In order to better understand how consumers react toward … establishment of a gratification system in accordance with the consumers’ expectations, their perception of the brand associations …

, individuals negotiate boundaries between classifications in order to cope with symbolic pollution. Consumers define their domestic … which enables these consumers to avoid anomalies and transgressions. Furthermore, respondents are willing to break tidiness …

We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting … consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over … quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is …