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Le rôle de variables psychologiques individuelles dans un cadre relationnel

Prim-Allaz, Isabelle; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2007

Relationship marketing is based on the assumption of the customers’ commitment. This commitment may be multidimensional, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has not paid a lot of attention to psychological...

Persistent link: https://www.econbiz.de/10010861525

Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien

Volle, Pierre; Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2003

We first propose a typology of loyal customers based upon a set of perceived benefits derived from the participation to a loyalty program (utilitarian, hedonic and recognition benefits). We then explore the relationships between these benefits and various relational variables (commitment, trust...

Persistent link: https://www.econbiz.de/10010707304

Rôles des technologies de l'information et de la communication dans le développement de la qualité de la relation client : application à la relation banque/entreprise

Charki, Mohamed Hédi; El Fidha, Chokri - Université Paris-Dauphine (Paris IX) - 2005

Reaching a competitive advantage in banking industry requires the establishment of relationship quality. Nevertheless, the majority of business relationships models are static and do not predict the potential impact of one parameter’s evolution in a given relationship. At the same time,...

Persistent link: https://www.econbiz.de/10011072428

Peu de consommateurs fidèles habitent au paradis

Bozzo, Cécile; Merunka, Dwight; Moulins, Jean-Louis - Université Paris-Dauphine (Paris IX) - 2006

Regular brand buyers may be brand loyals if they exhibit strong and positive attitudes towards the brand leading them to be committed to purchasing it in the future. They can also buy the brand regularly out of mere habit or for practical reasons. This is called inertia. Finally, regular brand...

Persistent link: https://www.econbiz.de/10011073730

Mentor et protégé durant la phase d'initialisation de la relation : fonctions centrales et conséquences

Abonneau, David; Campoy, Eric - Université Paris-Dauphine (Paris IX) - 2012

mentorat et engagement organisationnel ait fait l’objet de nombreuses approches en comportements organisationnels, peu de … mentorat, l’engagement organisationnel et l’intention de quitter en nous appuyant sur deux hypothèses principales : d’une part …, il existe un lien entre les fonctions de mentorat (soutien psychosocial, soutien de carrière et role model) , l’engagement …

Persistent link: https://www.econbiz.de/10011074039

Étude de la relation d’apprentissage à travers le prisme du mentorat : fonctions de mentorat et rôle médiateur de l’engagement sur l’intention de quitter

Abonneau, David; Campoy, Eric - Université Paris-Dauphine (Paris IX) - 2014

In the context of a rapid and massive extension of salaried apprenticeships, an increasing number of organizations are confronted with issues regarding the support and retention of employees that simultaneously carry out their apprenticeships while completing academic programs. Faced with these...

Persistent link: https://www.econbiz.de/10011074425

Coopération, sentiments et engagement dans les organisations

Alter, Norbert - Université Paris-Dauphine (Paris IX) - 2010

Cooperation within the workplace cannot be understood through an accounting of personal benefits for at least two reasons : the first being that the donee is often ungrateful, the second being that the donor does not give to the donee but to a “third”. This third party is variable, be it the...

Persistent link: https://www.econbiz.de/10011171568

Travail et déni du don

Alter, Norbert - Université Paris-Dauphine (Paris IX) - 2010

Companies don’t want to be indebted because of what their employees give to them : the beauty of collective skills and commitment. Though, they refuse to celebrate, to acknowledge that gift. But a careful analysis of exchanges shows that they don’t always resist to the appeal of those goods....

Persistent link: https://www.econbiz.de/10011171588

Virtual worlds as adjustable environments for immersion in business meetings

Damart, Sébastien; Defuans, Christine; … - Université Paris-Dauphine (Paris IX) - 2010

Managing modern organizations requires innovative measures to facilitate interaction. In this paper, we focus on interaction mechanisms, such as business meetings. We attempt to highlight the possible contributions of virtual worlds in terms of such organizational mechanisms. This original work...

Persistent link: https://www.econbiz.de/10011072658