Marketing has been criticized for its lack of accountability, which is qualified by a misalignment with strategic objectives. Most of the researches propose that marketing accountability must be reinforced with more performance measures. In this doctoral thesis, we employ a different approach in...

Information Systems (IS) play a critical role in modern organizations. They are nowadays a necessary condition for organizations survival within an unstable and continuously changing economic and technology environments. Indeed, organizations need IS which help them reaching various difficult...

Information Systems (IS) play a critical role in modern organizations. They are nowadays a necessary condition for organizations survival within an unstable and continuously changing economic and technology environments. Indeed, organizations need IS which help them reaching various difficult...

The paper dives into the controversies that make markets, exploring the processes at play behind the renewal of competitive landscape. The analysis of such processes is complex for several reasons: because they happen in environments riddled with ambiguities, because they involve temporal...