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The complexity of the information systems field often lends itself to classification schemes, or taxonomies, which provide ways to understand the similarities and differences among objects under study. Developing a taxonomy, however, is a complex process that is often done in an ad hoc way. This...
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Loyalty programs have been the object of a growing interest in the area of marketing. However, it is quite surprising that there is no generally accepted theoretical or empirical research that study how these programs could elicit negative effects over consumer behavior. Using a two-step method,...
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The specificity of mobile technologies lies in an 'anywhere-anytime connectivity'. Organisations have only recently realised what opportunities are offered by equipping their employees with this technology that is supposed to bring lots of benefits to organisations. However, the impact of a...
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Loyalty programs have been the object of a growing interest in the area of marketing. However, it is quite surprising that there is no generally accepted theoretical or empirical research that study how these programs could elicit negative effects on consumer behavior. Using a two-step method,...
Persistent link: https://www.econbiz.de/10010708505
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