representation evolution through three processes of changeovers: merging, substitution or rupture process. The study uses a before …-after experimental design on two real brand changes and shows growing brand representation evolution according to the strategies. …

category. Moreover, no support to the human sex and gender identity as predictors of brand categorization and sexual perception …

that a brand is perceived by consumers as having a sex, a sexual state and a gender. An exploratory qualitative analysis …

. The second measures the extent of the gender performance gap among informal entrepreneurs and explores the existence of … gender-differentiated effects of sharing norms and the allocation of tasks within the household on the technical efficiency …

gender performance gap. After controlling for business and entrepreneur characteristics, female-owned businesses exhibit a …-employment raises the gap by 5 percentage points. We then investigate the role of sharing norms and gender-differentiated allocation of … time within the household in the gender performance gap, by estimating their effect on the technical inefficiency of female …

, and at times voluntary work. The participants’ reactions to JOBS reveal negotiations of identity that depend on gender …

highlight a definite gender pattern, with a strong association between early disadvantage and obesity in women, but not in men …