Increasing block tariffs seek a cross-subsidy mechanism between the water network users, based on the common assumption of weak water price elasticity. In Manaus, the capital city of the Brazilian state of Amazonas where most of the 1.6 million dwellers are supplied through the municipal water...

This article aims at understanding consumers’ morningness or eveningness orientation. A qualitative study (N=10) among consumers added with a quantitative study (N=130) aimed at developing a scale. These studies show that the tendency to be a morning/evening person influence constrained...

La multiplication de nouveaux canaux de distribution, définis comme les interfaces entre les clients et l’entreprise, constitue une orientation stratégique majeure des en treprises de services. La banque de détail, en particulier, est fortement concernée par cette évolution puisque, en...

This article examines two possible solutions when a charity reaches the point where donations cease to increase: either rejuvenate the target population or use different marketing tools. Following a review of the literature, this article presents the results of two surveys carried out on 884...

Cet article propose une analyse des déterminants microéconomiques de l’épargne des ménages au Maroc à partir d’une enquête menée à la fois en zone urbaine et en zone rurale. Les statistiques descriptives étudiées dans une première partie laissent supposer que les déterminants de...

In order to optimize the advertising campaigns which target adolescents, marketing managers must determine the respective capacities of the brand and the product to convey the signs that these consumers want to communicate to theirs peers. The purpose of this article is to answer this issue...

To analyze issues of income distribution, most disaggregated macroeconomic models of the Computable General Equilibrium (CGE) type specify a few representative household groups (RHG) differentiated by their endowments of factors of production. To capture “within-group” inequality, it is...

Consumers’ participation in the different phases of product or service production process is developing from ordinary to more creative forms. However, the literature has mainly focused on the latter, even though simple and non-creative participation is now widespread in our society. After...