Showing 1 - 8 of 8
fundraising campaigns. After a literature review on charitable giving and guilt in marketing, psychology and social sciences, we …
Persistent link: https://www.econbiz.de/10010705807
Guilt is a common emotion used by charities in their fundraising mailings. But is it effective to trigger guilt at the …
Persistent link: https://www.econbiz.de/10010706775
This article examines two possible solutions when a charity reaches the point where donations cease to increase: either rejuvenate the target population or use different marketing tools. Following a review of the literature, this article presents the results of two surveys carried out on 884...
Persistent link: https://www.econbiz.de/10011071927
Managers in the fundraising and public sectors face the constant challenge of soliciting donations from a population …
Persistent link: https://www.econbiz.de/10010905374
Using a unique panel of household businesses for Vietnam, this paper sheds light on the links between households’ and …
Persistent link: https://www.econbiz.de/10011122211
Because of the lack of panel data there have been few studies on poverty dynamics in developing countries. Furthermore …
Persistent link: https://www.econbiz.de/10011072151
Using a gravity model of trade, this paper examines the consequences on inter- national trade of the quality and the similarity of domestic institutions. We find an asymme- tric impact on trade of institutions quality. Our estimations show that a country exports all the more since the quality of...
Persistent link: https://www.econbiz.de/10011072932
gravitationnelle en panel. Le modèle gravitationnel d’origine est enrichi des variables muettes « zone de libre-échange » qui captent …
Persistent link: https://www.econbiz.de/10011072996