establishment of a gratification system in accordance with the consumers’ expectations, their perception of the brand associations … dissapointing results of studies investigating their efficiency. In order to better understand how consumers react toward … and their relationship with the brand. …

tailored to the tastes of some particular group. Consumers search sequentially through ads incurring a surfing cost of moving …. The platform chooses which information is in an ad and may be observed by consumers before they click. It also selects the … level of sur ng costs and click costs and charges a per click ad price. Higher surfing and click costs and more mass market …

This research explores the controversy regarding the issue of taste of consumers of cultural products: is there … convergence or divergence of tastes, such as they are expressed by professional experts and ordinary consumers of films? In other … words, have the ordinary consumers "good taste "? Contrary to recent U.S. studies finding some convergence, our results …

into consideration groups of consumers that were not traditionally targeted, such as cultural and sexual minorities …

their brand image as they are stressed by a extensive competition. As a result, they explore how relevant would be to …

This doctoral research defines and explores the first memorable encounter between a consumer and a brand. The present … the consumer-brand relationship paradigm. Then, Study 1 offers an empirical exploration of the phenomenon, based on a …

, individuals negotiate boundaries between classifications in order to cope with symbolic pollution. Consumers define their domestic … which enables these consumers to avoid anomalies and transgressions. Furthermore, respondents are willing to break tidiness …