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Le rejet de la musique de marque: et si les agences de communication avaient tort? / Sonic branding rejection: whether communication agencies were wrong?

Zoghaib, Alice; Goudey, Alain - Université Paris-Dauphine (Paris IX) - 2009

and rejection processes to a brand music. Our work is an explorative approach of these mechanisms that leads to …

Persistent link: https://www.econbiz.de/10010707751

Towards a Taxonomy of Mobile Applications

Nickerson, Robert; Varshney, Upkar; Muntermann, Jan; … - Université Paris-Dauphine (Paris IX) - 2007

Both the number and types of mobile applications have been seeing a significant increase in the last few years. Such an increase can lead to an overwhelming situation for researchers, users, and developers who are trying to understand them from many different viewpoints. One way to create a more...

Persistent link: https://www.econbiz.de/10010781513

Taxonomy development in information systems : developing a taxonomy of mobile applications

Nickerson, Robert; Muntermann, Jan; Varshney, Upkar; … - Université Paris-Dauphine (Paris IX) - 2009

The complexity of the information systems field often lends itself to classification schemes, or taxonomies, which provide ways to understand the similarities and differences among objects under study. Developing a taxonomy, however, is a complex process that is often done in an ad hoc way. This...

Persistent link: https://www.econbiz.de/10010708516

Caractéristiques et succès des TI : l’influence de l’adaptation individuelle

Elie-dit-Cosaque, Christophe - Université Paris-Dauphine (Paris IX) - 2011

strategies to information technology (IT) influence IT adoption and success (Beaudry et Pinsonneault 2005; Benbasat et Barki 2007 … quantitative approach (Creswell 2009), this study examines the adoption of a Cloud Computing application that has been deployed to …

Persistent link: https://www.econbiz.de/10010861519

Contrasted Paths of Adoption: Is E-business Really Converging Toward a Common Organizational Model?

Brousseau, Eric; Chaves, Bruno - Université Paris-Dauphine (Paris IX) - 2005

contrasted paths of adoption across countries and industries that cannot be explained by institutional and business factors alone … countries. Through in‐depth analyses of the adoption, use and impact of e‐business technologies and methods we highlight …. The dynamic of adoption or various types of technologies engages business networks on contrasted self‐reinforcing paths …

Persistent link: https://www.econbiz.de/10011072457

Adoption de l’E-achat public et cartographie cognitive : Une étude exploratoire dans une administration française

Bouzid, Inès; Boughzala, Younès - Université Paris-Dauphine (Paris IX) - 2010

Les perceptions des utilisateurs et leurs intentions d’adoption et d’usage des systèmes d’information (SI) dans les … qui déterminent leur adoption par les utilisateurs. Des entretiens ont été effectués avec des acheteurs publics d …’un ministère français et recodés sous forme de cartes cognitives pour étudier leur adoption de l’e-achat. Une carte collective est …

Persistent link: https://www.econbiz.de/10011074037

Cell Phone Use in Social Settings : Preliminary results from a study in the United States and France

Isaac, Henri - Université Paris-Dauphine (Paris IX) - 2004

Persistent link: https://www.econbiz.de/10010905029

Une extension des effets des programmes de fidélité par les effets négatifs : application au secteur français de la téléphonie mobile

Pez, Virginie; Lunardo, Renaud - Université Paris-Dauphine (Paris IX) - 2008

Loyalty programs have been the object of a growing interest in the area of marketing. However, it is quite surprising that there is no generally accepted theoretical or empirical research that study how these programs could elicit negative effects over consumer behavior. Using a two-step method,...

Persistent link: https://www.econbiz.de/10010905385

Key success factors of mobile technology implementation within firms

Leclercq, Aurélie - Université Paris-Dauphine (Paris IX) - 2008

, the increase in performance expected from the use of mobile technology is largely dependent on the employees' adoption … kinds of factors that favour mobile technologies appropriation by individuals. In this way, organisations will be able to …

Persistent link: https://www.econbiz.de/10010752105

Mobile phone use in social settings : a multinational study

Mak, Brenda; Nickerson, Robert; Isaac, Henri; Mobile … - Université Paris-Dauphine (Paris IX) - 2006

Persistent link: https://www.econbiz.de/10010779376