Showing 21 - 27 of 27
Cette recherche examine l’influence de trois éléments d’exécution publicitaire (l’usage de la couleur verte, du mot « durable » et la présence d’un label écologique auto-décerné) sur les perceptions des consommateurs en matière de sincérité perçue de la publicité, d’image...
Persistent link: https://www.econbiz.de/10011072172
concepts, we conduct a dynamic extension of Ellsbergʼs 3-color experiment. We find that more subjects act in line with …
Persistent link: https://www.econbiz.de/10011073068
We test the hypothesis that "genuine" or "convincing" smiling is a costly signal that has evolved to induce cooperation in situations requiring mutual trust. Potential trustees in a trust game made video clips for viewing by potential trusters before the latter decided whether to send them...
Persistent link: https://www.econbiz.de/10011073144
advertisement sincerity, ecological image and attitude towards the product and the firm.The experiment held on 640 subjects …
Persistent link: https://www.econbiz.de/10011074307
one dollar and thirty cents to senders in the two trials of the experiment. Potential gains for senders could be …
Persistent link: https://www.econbiz.de/10011115220
hypotheses and test them using an experiment on 200 university students. The findings suggest that societal communication …
Persistent link: https://www.econbiz.de/10010905271
and test them using an experiment on 200 university students. The findings suggest that societal communication supports …
Persistent link: https://www.econbiz.de/10010905367